InDesign, August 2011
Tabloid, folded; self-mailer
A favorite project each year, this piece informs prospective customers of the upcoming tradeshow schedule. With each iteration we continue to try new and interesting ways of delivering the critical content. Instead of a typical brochure, we produced a mock newspaper with an article covering the details of each event. A custom masthead was designed for the “OSA Topical Times” and a corresponding exhibit space contract, which was blown in during production. Chock full of large, full color photographs, the 8-page tabloid was printed on newsprint with a ragged edge to give it an authentic feel.
OSA Topical Times, front pageOSA Topical Times, spreadOSA Topical Times, mailing panel
For more information on OSA exhibits show click here.
The design elements for this look was inspired by the tagline, “Cooler, Faster, Fiber”. In the heart of Germany – think the Autobahn and fine German engineering – I tapped into the cultural love of auto racing. I created a series of stand alone large-scale posters to highlight three different product areas direct visitors to the website. Combining the traditional racing palette of yellow, black and white with a coordinating OSA blue resulted in a bold design, with a clear theme that bridged the border between professional and kitschy.
Photo of OSA booth at Laser Munich 2011.Array of four 33.5"x84.75" and two 28"x44" booths posters for OSA at Laser Munich 2011.
This unique opportunity for JennyNess Designs involved conceiving and styling the entire exhibit display, including furnishings, give-aways, and printed collateral. Two factors helped to inform the art direction – first, the audience for this event was slightly outside of OFC/NFOEC’s traditional wheelhouse and secondly, the content for the 2012 OFC/NFOEC had yet to be developed. In contrast to the organization’s typical approach of depending on detailed copy, the goal of this display was to attract attention, identify the concerns of datacom professionals, and initiate brand awareness via bold and attractive graphics.
The first order of business was to develop the message that the graphics would need to convey. I created the theme of “Cooler, Faster, Fiber” and we played off of the “got milk?” campaign with a bold “Got fiber?” introduction. Other copy included a short list of additional benefits of fiber in a datacom environment, the show URL, and the dates and locations of the next OFC/NFOEC.
Supporting the messaging, the graphics utilized a cool palette of turquoise, teal and other blue-green tones which were balanced by white and chrome (used as neutrals). Four large-format banners formed a back wall to the display and were designed to create a single image. The minimal furnishings were modern and supported the crisp, cool theme. Other printed collateral included a bi-fold brochure and a small easel-back sign. Fiber One bar give-aways played on our “fiber” theme; custom labels were designed. Also, designed for this event were small tins of mints in the shape of race cars with the “Cooler, Faster, Fiber” message.
Roll-up BannersInterior for booth handout.Labels for FiberOne bar give aways.Race car mint give-aways.OFC/NFOEC booth at Interop Las Vegas after set up.8.5"x11" easel back sign.
The design elements for this marketing campaign originated with an email header graphic. The base graphic for the header was inspired by the datacom audience, utilizing a photograph of computer circuitry combined with some simple illustrated linear elements to reinforce the imagery. Colors were chosen to coordinate with both the show graphics and the EA logo. This look was subsequently expanded to large format booth graphics and a double-sided flyer.
Email header for Ethernet Alliance at Interop Las VegasBack wall booth graphics for Ethernet Alliance at Interop Las Vegas
For more information on Pacific Bridge Marketing click here.
Conference on Lasers and Electro-Optics (CLEO) Exhibit Directory and Addendum
InDesign, May 2010
8 1/8″ x 10 7/8″, 72 page directory
24 pages and cover in 4-color, balance in black and white
A critical piece of onsite collateral, the directory is a resource outlining activities and exhibitors available at the tradeshow. At 72 pages, it is a significant project and a fantastic opportunity to reinforce the show’s creative. Updates to the Conference Program and Buyers’ Guide directory are published in a coordinating Addendum, which is produced in black and white.
This 2012 Optical Fiber Communication Exhibit Space Application is an example of the more than 20 exhibt and sponsorship contracts that will be created for more than a dozen events for the 2012 event cycle. These documents provide the legal confirmation of the sale and outline many of the rules and regulations associated with the purchase.
2012 OFC Corporate Village Contract (front)2012 OFC Corporate Village Contract (back)
InDesign, March 2011
8 1/8″ x 10 7/8″, 12 page directory
Updates to the Conference Program and Buyers’ Guide directory are published here for the benefit of attendees. The design coordinates with the established show look but is produced in black and white.
The look of this demonstration diagram and handout was developed to coordinate with the existing marketing campaign developed by Ethernet Alliance for the OFC/NFOEC 2011 show.
Ethernet Alliance demonstration diagram for OFC/NFOEC 2011
For more information on Pacific Bridge Marketing click here.
The design elements for this marketing campaign originated with an email header graphic. The color palette was inspired by the tagline and tradeshow venue and this look was expanded to large format booth graphics and a double-sided flyer.
Email Header GraphicLarge Format Booth Graphics
For more information on Pacific Bridge Marketing click here.
