Purple Passion

FiO 2011 Prospectus Mailer

InDesign, July 2011
8 1/2″ x 11″

Self-mailer promoting 2011 exhibiting and sponsorship opportunities; a 2011 contract was inserted in each piece prior to tabbing.

For more information on FiO click here.

Ready…Set…GO! Your Formula for Success

OSA Booth  at Laser Munich

InDesign/Illustrator, May 2011

The design elements for this look was inspired by the tagline, “Cooler, Faster, Fiber”.  In the heart of Germany – think the Autobahn and fine German engineering – I tapped into the cultural love of auto racing.  I created a series of stand alone large-scale posters to highlight three different product areas direct visitors to the website.  Combining the traditional racing palette of yellow, black and white with a coordinating OSA blue resulted in a bold design, with a clear theme that bridged the border between professional and kitschy.

Photo of OSA booth at Laser Munich 2011.
Array of four 33.5"x84.75" and two 28"x44" booths posters for OSA at Laser Munich 2011.

For more information about OSA click here.

Oodles and Oodles of…Contracts

2012 Exhibit Space Application Forms

InDesign, January 2011
8 1/2″ x 11″

This 2012 Optical Fiber Communication Exhibit Space Application is an example of the more than 20 exhibt and sponsorship contracts that will be created for more than a dozen events for the 2012 event cycle. These documents provide the legal confirmation of the sale and outline many of the rules and regulations associated with the purchase.

2012 OFC Corporate Village Contract (front)
2012 OFC Corporate Village Contract (back)

For more information on OSA exhibits click here.

Cordially Invited

OFC/NFOEC 2012 Rebook Invitation Package

InDesign, January 2011
5.75″ x 8.5″ inserts, 6 x 9″ envelope

This piece was designed to promote the re-sale of exhibit space to current customers.  In 2010 we broke-out from the usual bi-fold brochure and created an unexpected poster.  This year, we decided to tie-in to the L.A. vibe again by creating a glamorous VIP invitation.  After opening the brilliant gold envelope, the recipient reveals a folded cardstock VIP invitation with coordinating cards for details about pricing and instructions for rebooking.  All pieces have a matte finish for added elegance and each piece was customized using variable data digital printing.

Invitation with Envelope
Envelope Detail
Inside the Invitation
Information Inserts

For more information on OFC/NFOEC click here.

Jewel Tones

Conference on Lasers and Electro-Optics (CLEO) Exhibit and Sponsorship Prospectus Package

InDesign, November 2010
6″ x 11″, 12 pages

This brochure promotes exhibiting and sponsorship sales at CLEO 2011. Beginning with the approved core creative artwork (very similar to the cover design), the basic 3-color palette was supplemented with a variety of angled-corner text boxes, triangles, and complementary colors.  The whole brochure was designed in 2-page spreads, rather than page by page, resulting in a cohesive design worthy of this flagship marketing piece. A 1-color envelope and letterhead design was created to coordinate with the prospectus brochure.

Cover Design
Spread 1
Spread 2
Spread 3
Spread 4
Spread 5
1-color envelope design
1-color letterhead design

For more information on the CLEO show click here.

Frontier Life

Frontiers in Optics (FiO) Exhibit Directory

InDesign, October 2010
8 1/8″ x 10 7/8″, 12 page directory

The directory provides an onsite resource of activities and exhibitors at the tradeshow collocated with OSA’s Annual Meeting.  The addendum notifies attendees of updates to both the directory and program books since their publication and is produced in black and white with a coordinating layout style.

Directory and Addendum Sheet
Sample Spread

For more information on FiO click here.

Be There or Be Square

OFC/NFOEC 2011 Exhibitor Prospectus and Envelope

InDesign, September 2010
8″x 10 7/8″, 12 pages

This brochure promotes exhibiting at OFC/NFOEC 2011 and was designed in conjunction with the sponsorship piece. Beginning with the approved core creative artwork, the brochure design maintained the tab style arrangement and color palette and added new elements and text treatments to complement the look.  A 2-color envelope was created to coordinate with the prospectus brochure.

Cover Design

Sample spread with new illustrated elements.

Sample Spread

2-color envelope

 

For more information on OFC/NFOEC click here.

Land a Starring Role

OFC/NFOEC 2011 Sponsorship Brochure

InDesign, September 2010
8″x8″, 8 pages

Starting from the approved core creative artwork for the 2011 show,  the brochure design maintained the tab style arrangement of the creative sample and the palette of gold and shades of blue-green.  New elements and text treatments were created to complement the look.  This brochure promotes corporate sponsorship at OFC/NFOEC 2011.

 

Cover

 

Sample spread with text treatment.
Sample spread with new illustrated elements in header.

For more information on OFC/NFOEC click here.

Pinboard Wizard

2010 OSA Exhibit Promotional Poster and Envelope

InDesign, August 2010
24.5″ x 33″, folded; 9″x12″ envelope

This purpose of this piece is to share the exhibit schedule with prospective customers.  Instead of formatting the information as a typical brochure, the client wanted to produce a poster that prospects would hang and give the products year-long exposure.  With event venue as an important selling point, the poster was conceived as a bulletin board with travel pictures – a little messy, but with character and charm.  All of the information was “tacked” to the board or posted as “sticky notes”.  The corresponding envelope was designed for 1-color printing.

Envelope

For more information on OSA exhibits show click here.

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