Oh, what a gem!

Conference on Lasers and Electro-Optics (CLEO) Exhibit Directory and Addendum

InDesign, May 2010
8 1/8″ x 10 7/8″, 72 page directory

24 pages and cover in 4-color, balance in black and white

A critical piece of onsite collateral, the directory  is a resource outlining activities and exhibitors available at the tradeshow.  At 72 pages, it is a significant project and a fantastic opportunity to reinforce the show’s creative. Updates to the Conference Program and Buyers’ Guide directory are published in a coordinating Addendum,  which is produced in black and white.

CLEO 2011 Guide, cover
CLEO 2011 Guide, inside front cover and schedule
CLEO 2011 Guide, awards spread
CLEO 2011 Guide, floor plan
CLEO 2011 Guide, listings

For more information on the CLEO show click here.

A Golden Opportunity

CLEO: Expo 2012 Rebook Invitation Package

InDesign, March 2011
5.75″ x 8.5″ inserts, 6 x 9″ envelope

This piece was designed to promote the re-sale of exhibit space to current customers.  In 2010 we broke-out from the usual bi-fold brochure and created an unexpected poster.  This year, we’re banking on a more business-like approach for the DC/Baltimore metro area.  After opening the brilliant gold envelope, the recipient reveals a folded cardstock exclusive opportunity with coordinating cards with details about pricing and instructions for rebooking.  All pieces have a matte finish for added elegance and each piece was customized using variable data digital printing.

Rebook Invitation and Envelope
Rebook Invitation, Inside
Complementary Invitation Inserts, Details

For more information on the CLEO show click here.

Jewel Tones

Conference on Lasers and Electro-Optics (CLEO) Exhibit and Sponsorship Prospectus Package

InDesign, November 2010
6″ x 11″, 12 pages

This brochure promotes exhibiting and sponsorship sales at CLEO 2011. Beginning with the approved core creative artwork (very similar to the cover design), the basic 3-color palette was supplemented with a variety of angled-corner text boxes, triangles, and complementary colors.  The whole brochure was designed in 2-page spreads, rather than page by page, resulting in a cohesive design worthy of this flagship marketing piece. A 1-color envelope and letterhead design was created to coordinate with the prospectus brochure.

Cover Design
Spread 1
Spread 2
Spread 3
Spread 4
Spread 5
1-color envelope design
1-color letterhead design

For more information on the CLEO show click here.

Tool of the Trade

Conference on Lasers and Electro-Optics (CLEO) Exhibit Directory

InDesign, May 2010
8 1/8″ x 10 7/8″, 72 page directory, 8 page addendum

The directory and corresponding addendum provide an onsite resource outlining activities and exhibitors available at the tradeshow.

For more information on the CLEO show click here.

Not Your Usual Laser Show

CLEO 2011 Rebook Poster

InDesign, April 2010
13″x19″, folded to 6.5″x9,5″

This piece was designed to promote the re-sale of exhibit space to current customers.  The poster format was conceived as an attention-grabbing mailer, relying on digital printing with variable data to convey the crucial details.  Stock photography and elements from the 2010 artwork were combined create an eye-catching design.

Front
Back

For more information on the CLEO show click here.

Got space? Applications accepted here.

OSA Exhibit Space Application

InDesign, January 2005 – 2010
8 1/2″ x 11″

This 2010 Optics and Photonics Congress Exhibit Space Application is an example of the more than 20 exhibt and sponsorship contracts that were created each of the past 5 years. These documents provide the legal confirmation of the sale and outline many of the rules and regulations associated with the purchase.

For more information on OSA exhibits click here.


Eat. Play. Network.

Student Oasis Lounge Signage

Illustrator, May 2009

The Student Oasis is a student lounge supplied with games, food, and scheduled networking events. The area’s sponsor, Newport Corporation/Spectra Physics, wanted artwork to reinforce the oasis theme. These approved illustrations were formatted for large format (an 8’x4′ banner, two 3’x7′ freestanding signs, three 22″x28″ easel signs) and small scale (8″x10″ pop-out easel sign) reproduction.

Student Oasis

Oasis Photo

Find Newport Corporation/Spectra Physics online here.

Have your lunch and eat it, too.

PhAST Power Lunch Program

InDesign, May 2009
11″ x 17″, folded

This program outlines the industry leaders that will host each of the 10 tables at this roundtable luncheon event.


To learn more about PhAST click here.

Directing CLEO: A Show Guide History

Conference on Lasers and Electro-Optics (CLEO) Exhibit Directory

Quark Xpress/InDesign, May 2006-2009
8 1/8″ x 10 7/8″, 72 page directory, 8 page addendum

The directory and corresponding addendum provide an onsite resource outlining activities and exhibitors available at the tradeshow.

For more information on the CLEO show click here.

How to Be PhAST-er

PhAST Program Postcard Mailer

InDesign, May 2009
6″ x 11″

This self-mailer is used to promote a track of the Photonics, Applications, Systems and Technologies program to potential attendees.

To learn more about PhAST click here.

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