Purple Passion

FiO 2011 Prospectus Mailer

InDesign, July 2011
8 1/2″ x 11″

Self-mailer promoting 2011 exhibiting and sponsorship opportunities; a 2011 contract was inserted in each piece prior to tabbing.

For more information on FiO click here.

Faster. Cooler. Fiber.

OFC/NFOEC at Interop Booth Campaign

InDesign/Illustrator, May 2011

This unique opportunity for JennyNess Designs involved conceiving and styling the entire exhibit display, including furnishings, give-aways, and printed collateral.  Two factors helped to inform the art direction – first, the audience for this event was slightly outside of OFC/NFOEC’s traditional wheelhouse and secondly, the content for the 2012 OFC/NFOEC had yet to be developed.  In contrast to the organization’s typical approach of depending on detailed copy, the goal of this display was to attract attention, identify the concerns of datacom professionals, and initiate brand awareness via bold and attractive graphics.

The first order of business was to develop the message that the graphics would need to convey.  I created the theme of “Cooler, Faster, Fiber” and we played off of the “got milk?” campaign with a bold “Got fiber?” introduction.  Other copy included a short list of additional benefits of fiber in a datacom environment, the show URL, and the dates and locations of the next OFC/NFOEC.

Supporting the messaging, the graphics utilized a cool palette of turquoise, teal and other blue-green tones which were balanced by white and chrome (used as neutrals).  Four large-format banners formed a back wall to the display and were designed to create a single image.  The minimal furnishings were modern and supported the crisp, cool theme.  Other printed collateral included a bi-fold brochure and a small easel-back sign.  Fiber One bar give-aways played on our “fiber” theme;  custom labels were designed.  Also, designed for this event were small tins of mints in the shape of race cars with the “Cooler, Faster, Fiber” message.

Roll-up Banners
Interior for booth handout.
Labels for FiberOne bar give aways.
Race car mint give-aways.
OFC/NFOEC booth at Interop Las Vegas after set up.
8.5"x11" easel back sign.

For more information on OFC/NFOEC click here.

Pacific Bridge Marketing: What Happens in Vegas…

Ethernet Alliance at Interop Las Vegas

InDesign/Illustrator, April 2011

The design elements for this marketing campaign originated with an email header graphic.  The base graphic for the header was inspired by the datacom audience, utilizing a photograph of computer circuitry combined with some simple illustrated linear elements to reinforce the imagery.  Colors were chosen to coordinate with both the show graphics and the EA logo.  This look was subsequently expanded to large format booth graphics and a double-sided flyer.

Email header for Ethernet Alliance at Interop Las Vegas
Back wall booth graphics for Ethernet Alliance at Interop Las Vegas

For more information on Pacific Bridge Marketing click here.

A Golden Opportunity

CLEO: Expo 2012 Rebook Invitation Package

InDesign, March 2011
5.75″ x 8.5″ inserts, 6 x 9″ envelope

This piece was designed to promote the re-sale of exhibit space to current customers.  In 2010 we broke-out from the usual bi-fold brochure and created an unexpected poster.  This year, we’re banking on a more business-like approach for the DC/Baltimore metro area.  After opening the brilliant gold envelope, the recipient reveals a folded cardstock exclusive opportunity with coordinating cards with details about pricing and instructions for rebooking.  All pieces have a matte finish for added elegance and each piece was customized using variable data digital printing.

Rebook Invitation and Envelope
Rebook Invitation, Inside
Complementary Invitation Inserts, Details

For more information on the CLEO show click here.

Cordially Invited

OFC/NFOEC 2012 Rebook Invitation Package

InDesign, January 2011
5.75″ x 8.5″ inserts, 6 x 9″ envelope

This piece was designed to promote the re-sale of exhibit space to current customers.  In 2010 we broke-out from the usual bi-fold brochure and created an unexpected poster.  This year, we decided to tie-in to the L.A. vibe again by creating a glamorous VIP invitation.  After opening the brilliant gold envelope, the recipient reveals a folded cardstock VIP invitation with coordinating cards for details about pricing and instructions for rebooking.  All pieces have a matte finish for added elegance and each piece was customized using variable data digital printing.

Invitation with Envelope
Envelope Detail
Inside the Invitation
Information Inserts

For more information on OFC/NFOEC click here.

Jewel Tones

Conference on Lasers and Electro-Optics (CLEO) Exhibit and Sponsorship Prospectus Package

InDesign, November 2010
6″ x 11″, 12 pages

This brochure promotes exhibiting and sponsorship sales at CLEO 2011. Beginning with the approved core creative artwork (very similar to the cover design), the basic 3-color palette was supplemented with a variety of angled-corner text boxes, triangles, and complementary colors.  The whole brochure was designed in 2-page spreads, rather than page by page, resulting in a cohesive design worthy of this flagship marketing piece. A 1-color envelope and letterhead design was created to coordinate with the prospectus brochure.

Cover Design
Spread 1
Spread 2
Spread 3
Spread 4
Spread 5
1-color envelope design
1-color letterhead design

For more information on the CLEO show click here.

Pacific Bridge Marketing: Ethernet Online

Ethernet Alliance Banner Ad

Illustrator, October 2010
180 x 130 pixels

This banner was developed to coordinate with the overal look and feel of the Ethernet Alliance artwork online, including a shared color palette.  It was used to promote the organization at the ACP tradeshow in China.

EA Banner Ad

For more information on Pacific Bridge Marketing click here.

Pacific Bridge Marketing: Networking in N’awlins

Ethernet Alliance Campaign for SC10

InDesign/Illustrator, October 2010

The design elements for this marketing campaign originated with an email header graphic.  The color palette was inspired by the tagline and tradeshow venue and this look was expanded to large format booth graphics and a double-sided flyer.

EA Header
Email Header Graphic
Large Format Booth Graphics

For more information on Pacific Bridge Marketing click here.

Be There or Be Square

OFC/NFOEC 2011 Exhibitor Prospectus and Envelope

InDesign, September 2010
8″x 10 7/8″, 12 pages

This brochure promotes exhibiting at OFC/NFOEC 2011 and was designed in conjunction with the sponsorship piece. Beginning with the approved core creative artwork, the brochure design maintained the tab style arrangement and color palette and added new elements and text treatments to complement the look.  A 2-color envelope was created to coordinate with the prospectus brochure.

Cover Design

Sample spread with new illustrated elements.

Sample Spread

2-color envelope

 

For more information on OFC/NFOEC click here.

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