OSA Booth at Laser Munich
InDesign/Illustrator, May 2011
The design elements for this look was inspired by the tagline, “Cooler, Faster, Fiber”. In the heart of Germany – think the Autobahn and fine German engineering – I tapped into the cultural love of auto racing. I created a series of stand alone large-scale posters to highlight three different product areas direct visitors to the website. Combining the traditional racing palette of yellow, black and white with a coordinating OSA blue resulted in a bold design, with a clear theme that bridged the border between professional and kitschy.
For more information about OSA click here.