OFC/NFOEC at Interop Booth Campaign
InDesign/Illustrator, May 2011
This unique opportunity for JennyNess Designs involved conceiving and styling the entire exhibit display, including furnishings, give-aways, and printed collateral. Two factors helped to inform the art direction – first, the audience for this event was slightly outside of OFC/NFOEC’s traditional wheelhouse and secondly, the content for the 2012 OFC/NFOEC had yet to be developed. In contrast to the organization’s typical approach of depending on detailed copy, the goal of this display was to attract attention, identify the concerns of datacom professionals, and initiate brand awareness via bold and attractive graphics.
The first order of business was to develop the message that the graphics would need to convey. I created the theme of “Cooler, Faster, Fiber” and we played off of the “got milk?” campaign with a bold “Got fiber?” introduction. Other copy included a short list of additional benefits of fiber in a datacom environment, the show URL, and the dates and locations of the next OFC/NFOEC.
Supporting the messaging, the graphics utilized a cool palette of turquoise, teal and other blue-green tones which were balanced by white and chrome (used as neutrals). Four large-format banners formed a back wall to the display and were designed to create a single image. The minimal furnishings were modern and supported the crisp, cool theme. Other printed collateral included a bi-fold brochure and a small easel-back sign. Fiber One bar give-aways played on our “fiber” theme; custom labels were designed. Also, designed for this event were small tins of mints in the shape of race cars with the “Cooler, Faster, Fiber” message.
For more information on OFC/NFOEC click here.