Hot off the Press: 5 Reasons to Exhibit!
OSA 2012 Topical Meeting Brochure – OSA Times
InDesign, August 2011
Tabloid, folded; self-mailer
A favorite project each year, this piece informs prospective customers of the upcoming tradeshow schedule. With each iteration we continue to try new and interesting ways of delivering the critical content. Instead of a typical brochure, we produced a mock newspaper with an article covering the details of each event. A custom masthead was designed for the “OSA Topical Times” and a corresponding exhibit space contract, which was blown in during production. Chock full of large, full color photographs, the 8-page tabloid was printed on newsprint with a ragged edge to give it an authentic feel.
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